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Art and Design
December 4, 2024

Encountering Hallyu: How Korean Art, Design, and Living Shape Our World

Encountering Hallyu: How Korean Art, Design, and Living Shape Our World
Art and design are deeply interwoven into the fabric of our daily lives, shaping not only aesthetics but also our emotional and cultural experiences. My journey into contemporary Korean art and design began in 2015, when I served as a judge for the Design for Asia Awards.

It was during this time that I first encountered the inspiring Yellow Carpet initiative—a project aimed at enhancing road safety for children by creating bright yellow zones at crosswalks. This innovative effort reflects the community-driven spirit of Korean design, seamlessly blending functionality with cultural significance in a way that truly resonates.

Since the late 1990s, the Korean Wave (Hallyu) has captivated global audiences, illustrating how art and design transcend borders. From the global phenomenon of BTS to the groundbreaking success of Squid Game, Korean culture has profoundly influenced contemporary aesthetics and lifestyles worldwide, sparking meaningful conversations and fostering cross-cultural appreciation. These cultural exports highlight how art serves as a bridge between societies, creating opportunities for understanding and dialogue.

One of the defining moments in my appreciation for Korean design was my encounter with Zaha Hadid’s Dongdaemun Design Plaza (DDP). Completed in 2014, this architectural masterpiece embodies Seoul’s commitment to innovation while paying homage to its historical roots. Walking through its dynamic, flowing spaces felt like stepping into a living piece of art—where every curve and angle invites curiosity and exploration.

Another vibrant example of modern Korean art and design’s coexistence with tradition is Seongsu-dong. This neighborhood has become a hub of creativity through urban regeneration, lively cultural events, and trendy retail experiences. It is a space where artistic expression shapes public areas and fosters community engagement, attracting both locals and visitors alike.

Reflecting on these experiences, I am continually drawn to the rich dimensions of Korean art and design. There is so much to explore: the influence of Hallyu on global trends, the role of community projects like Yellow Carpet in enhancing urban living, and how spaces like Seongsu-dong beautifully blend history with modernity. 



Through these reflections, I aim to illuminate how art and design shape not only our physical environments but also our shared human experience in an ever-evolving cultural landscape. Join us in celebrating this journey of creativity and connection.