Based between Southern California and Asia, Carmen has worked with leading international companies in the luxury interior and lifestyle category to help them with their go-to-market strategy. Her skill in connecting brands with audiences through thoughtful, purposeful communication aligns perfectly with CC Collective's mission to inspire meaningful experiences.
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What is your life philosophy?


‍Without a question, it is intentional living. After leading a very busy life in Asia, filled with work, events and travel, I returned to California seeking to live with more intention. Here, surrounded by natural beauty and a vibrant, creative community, I am able to pause, reflect and focus which has revealed daily discoveries and inspirations.

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Favourite restaurant, hotel or bar?



‍‍One of my most memorable dining experiences was at Piazza Duomo in Alba, Italy, during the autumn white truffle festival in the Langhe. Chef Enrico Crippa’s seasonal menu celebrated white truffles, paired beautifully with my favorite Barolos from Piedmont, creating a journey through taste, color, and aroma. The meal was a sensory voyage overlooking the picturesque Piazza Risorgimento and the Duomo.


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Who is your favorite creator or maker in the CC Collective?

‍‍It has to be George of ShunYi Cellars. We met in San Francisco, bonding as the only Chinese members of the local wine scene. George left banking to follow his dream of winemaking in Napa. I love his wines and the stories behind each label.